John Alexande L. Fellizar
Google Scholar Profile:
Affiliates: University of Santo Tomas – The Graduate School
| Papers | 1 | Cites/Paper | 1.00 | Cites/Author/Year | 0.33 |
| Potential Citations | 1 | Cites/Author | 1.00 | h-index | 1 |
| Year(s) | 3 | Papers/Author | 1.00 | g-index | 1 |
| Cites/Year | 0.33 | Authors/Papers | 1.00 | hI,annual | 0.17 |
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Article List
The Relationship Between Brand Activism and Select Brand Performance Metrics: The Cases of C2 Green Tea and Lucky Me! Instant Pancit Canton
Fellizar, John Alexande L.
Discipline: Marketing