糖心原创

Content Analysis of Undergraduate Research in Business Management at Cavite State University, Philippines

Janice E. Paiton | Gener T. Cueno | Princess Mae D. Tan | Tania Marie P. Melo | Sherrie Rhose M. Rupido

Discipline: Education

 

Abstract:

This study examined the research trends, methodological charac-teristics, and thematic alignment of undergraduate research outputs in Business Management at Cavite State University, Philippines, cov-ering the period from 2012 to 2018. Using a descriptive research de-sign and content analysis approach, the study analyzed 492 approved undergraduate theses archived in the university library. The analysis focused on research themes, methodological approaches, alignment with the research agenda of the college, significant findings, recom-mendations, and the extent of research dissemination. Results revealed that undergraduate research outputs were pre-dominantly descriptive and concentrated on selected thematic areas such as financial management, consumer behavior, employee re-wards and maintenance, supply chain management, and economic de-velopment. While most studies aligned with the institutional research agenda—particularly in community development, institutional per-formance, and organizational capability—several priority areas re-ceived limited research attention. The findings also indicated heavy reliance on survey-based methods and non-probability sampling techniques, with minimal use of advanced or mixed research designs. Moreover, dissemination of undergraduate research outputs was no-tably limited, as few theses were presented in academic forums and none were published. The study contributes to knowledge by providing a systematic, longitudinal assessment of undergraduate research patterns across multiple business specializations. The findings highlight key gaps in research focus, methodology, and dissemination that have implica-tions for curriculum development, research mentoring, and institu-tional research policy. Overall, the study underscores the need to strengthen undergraduate research training and support mecha-nisms to improve research quality, relevance, and scholarly visibility.