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Home⇛Business Research Journal⇛vol. 7 no. 1 (2021)

Apparel Business in Facebook

Jesecca C. Chen | Jerico John G. Dalangin

 

Abstract:

Apparel Business in Facebook has been blooming nowadays and many are curious and experimenting in opening one. With the global pandemic that the world is currently facing, many got laid off from their respective jobs. To solve this dilemma, they thought of starting their own business whether it is online or not and apparel business is one of the ones that majorly increased in the online business industry. In order to prevent mistakes for start-up businesses this study conducted an interview with four entrepreneurs who made a name in the Facebook marketplace. In the interview they talked about their different experiences when it comes to the business industry, whether they have or none. This paper tackles the different marketing strategies – how they spread their business to make a name in the said marketplace. It also tackles what are the lessons they’ve learned along their journey in opening an online business and how technology helped these entrepreneurs in terms of running their online business.



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